# Direct Mail’s Great Digital Transformation: A Fireside Chat with Verizon As part of our discussion series, we chat with organizations on how they use technology to streamline workflows and eliminate resource heavy activities. Gain insight into how Verizon implements technology to best serve their organization’s needs— not just immediately, but in the long term. In this eBook, learn how Verizon was able to: - Build out attribution models that show clear program ROI - Experiment with direct mail to elevate their omnichannel engagement strategy - Execute efficiently to save time and cut costs Download a copy of the eBook!