# Expanding Audiences Through Print & Mail Learn how developers can show others how sending personalized direct mail can be as simple as dispatching an email campaign with this high-level resource. [Download the ebook](/content/ebooks/expanding-audiences-through-print-mail#download-form/index.html) Are you a developer who is interested in Lob, and want to educate others about our solution? This high-level overview is the resource for you. In Expanding Audiences Through Print & Mail, we present that sending personalized direct mail can be as simple as dispatching an email campaign. Plus, switching to an API-powered, automated direct mail solution is easier than one may think. - Lob’s solutions integrate with your own applications to create mail using existing digital assets, text, and customer information. - Hyper-personalize each mailpiece, send your mail digitally, and track your campaign, all while ensuring compliance with your industry regulations. - You can do all this with APIs that integrate with your favorite programming languages, user-friendly templates, and other digital tools. Download a copy of the eBook!