# Running a Tactical Direct Mail Campaign Learn how to create powerful direct mail campaigns that will deliver high response rates, more customers, and more revenue in our mini tactical guide. [Download the ebook](/content/ebooks/running-a-tactical-direct-mail-campaign#download-form/index.html) Direct mail delivers a tremendous return on investment. On average, U.S. advertisers spend $167 per customer on direct mail annually to sell $2095 worth of goods per buyer. Direct mail offers over a **five percent** response to house lists and nearly a **three percent response** on rented lists. Compare that to the **two percent** response rate for all digital channels combined! Direct mail needs to play a pivotal role in your marketing strategy to acquire and retain customers, as well as increase customer lifetime value. In this actionable mini guide you’ll discover: - Common use cases - Goals, procedures, and tips for direct mail campaign success. - Best practices for personalization, testing, and attribution Get the mini guide now and ensure all your campaigns are optimized for maximum ROI. Download a copy of the eBook!