# Automated direct mail for real estate: Building a strong foundation with your prospects From just listed postcards targeting potential buyers to secure investor campaigns, send hyper-targeted, actionable mail to engage your audience and drive sales. ## What good looks like ### We help real estate companies send direct mail with massive impact. Here’s what we’ve seen work. ### Send fridge-worthy special offers According to our 2024 State of Direct Mail Consumer Insights survey, 78% of consumers are likely to open or read a direct mail piece with an offer or promotion. #### Winning Formats - [Postcards](/content/template-gallery?template=postcard/index.html) - [Self-Mailers](/content/template-gallery?template=self-mailer/index.html) - [Booklets](/content/template-gallery?template=booklet/index.html) ### Show off your style Use multi-panel formats to create compact catalogs highlighting your products and telling your brand story. #### Winning Formats - [Booklets](/content/template-gallery?template=booklet/index.html) - [Self-Mailers](/content/template-gallery?template=self-mailer/index.html) ### Share essential information Scale important documents and payment envelopes. Lob’s industry-leading security gets your mail where it needs to go safely and on time. #### Winning Formats - [Letters](/content/template-gallery?template=letter/index.html) - [Envelopes](/content/template-gallery?template=envelope/index.html) ### Target potential buyers and sellers Lob’s hyper-targeting helps you get hyper-local to find your next property — or its buyer. ### Stand out from the digital noise — and your competition ### Expand acquisition Acquire new customers that look like your best buyers ### Fill in the blanks Retarget website visitors and email subscribers by matching them to valid addresses ### Boost productivity Send mail at scale and eliminate logistical hiccups ### Measure and maximize Track delivery and demonstrate the value of every send with advanced analytics ### Drive revenue by keeping things personal Automate personalized mail throughout your customer lifecycle. Lob integrates with your other marketing so you can use your customer data to signal boost or substitute for your digital campaigns. > “We’ve seen a 25% increase in order rates from customers that we target with Lob campaigns.” > – Anthony Marino, President ### The secret to shoppable mail Turn scans into sales by adding personalized Lob QR codes to every piece. ### Send mail faster while cutting costs Automate your direct mail and see major cost savings. Lob integrates with your digital channels so you can use your customer data to trigger sends and get in mailboxes in days instead of weeks. ##### Why do so many companies already trust Lob? Because of numbers like these .svg) 50% Reduction in costs 4X Increase in response rates State of Direct Mail Consumer Insights 84% of marketers say direct mail has the highest ROI ### Real Estate FAQs **What is direct mail in real estate?** Direct mail in real estate refers to the process of sending physical marketing materials such as postcards, brochures, flyers, or letters to a targeted list of recipients. These recipients are often potential homebuyers, sellers, or investors within specific geographic areas. The goal is to generate leads, promote properties, and build brand awareness by delivering tangible marketing materials directly to the recipient’s mailbox. **What is the success rate of direct mail in real estate?** The success rate of direct mail in real estate varies based on factors like targeting, messaging, and market conditions. Typical response rates range between 1-3%, though highly personalized or well-targeted campaigns may see higher engagement. Consistent and well-designed mailers, coupled with follow-up actions, tend to improve overall effectiveness. **Are Real Estate Mailers Worth It?** Yes, real estate mailers can be worth the investment, especially when targeting a specific, well-researched audience. They allow real estate agents and companies to stand out with a tangible and personal approach that digital marketing alone may not provide. While the response rate might be harder to track than digital channels, the cost-per-lead can be competitive if the campaign is done effectively, providing an opportunity to generate quality leads and build local recognition. **How Can Real Estate Companies Use Direct Mail?** Real estate companies can use direct mail in several ways: - Property Listings: Sending postcards or flyers featuring new or recently sold properties in the neighborhood. - Market Updates: Providing recipients with valuable information like housing market trends, average home prices, and interest rates in their area. - Personalized Outreach: Sending letters to homeowners offering a free home valuation or promoting the real estate agent’s services. - Event Invitations: Promoting open houses, home buying seminars, or community events. - Follow-ups: Reinforcing previous interactions with potential clients, ensuring that the real estate company stays top of mind. **What role does omnichannel play in real estate marketing strategies?** Omnichannel marketing in real estate involves using a combination of multiple channels—both online and offline—to create a seamless and cohesive customer experience. This strategy allows real estate professionals to reach potential clients through various touchpoints, such as direct mail, social media, email marketing, online ads, and in-person events. The goal of omnichannel marketing is to provide a unified and consistent message across all platforms, ensuring that no matter how a potential buyer or seller interacts with the company, they receive the same level of service and information. For example, a real estate company might combine direct mail with digital follow-up ads, email drip campaigns, and social media engagement to increase brand recognition and lead conversion. By integrating multiple channels, agents can reach a broader audience while also tailoring their messaging to individual preferences. ## Stand out at the mailbox and attract new buyers