Make a clear connection between direct mail and higher ROI
92% of marketers in telecom agree that direct mail has the highest ROI of any channel. Stand out from the digital marketing noise — and your competition — with direct mail that’s hyper-targeted, scalable, and secure.
What good looks like
We’ve helped dozens of telecom companies send direct mail with massive impact. Here’s what we’ve seen work.
Promotions
Engage with fridge-worthy special offers
According to our 2024 State of Direct Mail Consumer Insights survey, 78% of consumers are likely to open or read a direct mail piece with an offer or promotion.
Winning Formats
Postcards
Self-Mailers
Booklets
Billing + Cancellation
Increase on-time payments
Simplify the payment process and improve your delinquent payer rates by sending and tracking compliant billing and cancelation notices.
Winning Formats
Envelopes
Retail activation
Point to your point of sale
Drive traffic to brick-and-mortar stores for openings and launches. Lob’s hyper-targeting helps you get hyper-local.
Winning Formats
Self-Mailers
Letters
Connect with your best customers — and your next customers
Extend your reach
Acquire new customers that look like your best buyers.
Fill in the blanks
Retarget website visitors and email subscribers by matching them to valid addresses.
Reduce churn
Cut through digital noise to keep loyal and lapsed audiences engaged.
Test and measure impact
Demonstrate the value of every send with advanced analytics and A/B testing.
Send mail faster while cutting costs
Automate your direct mail operations and see up to 85% in cost savings. Lob integrates with your digital channels so you can use your customer data to trigger sends and get in mailboxes in days instead of weeks.
“We evaluated a lot of partners, but making sure the speed, agility, flexibility were there, plus, the ease of use of the platform…that’s where Lob stands out.”
– Director of marketing and acquisition strategy at a telecom giant
The secret to shoppable mail
Turn scans into sales by adding personalized Lob QR codes to every piece.
Get savvy about data usage with personalization
Personalize your direct mail for each customer and prospect — no matter how big your audience gets. Lob’s advanced targeting and testing lets you tailor the timing, content, and even format of every send.
Why do so many telecom companies already trust Lob? Because of numbers like these
25% Increase in order rates
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2.6X Higher conversions than email
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State of Direct Mail Consumer Insights
69% Of consumers share mail with friends
Read the report
Telecom FAQs
How is direct mail used at telecommunications companies?
Telecommunications companies use direct mail strategies to enhance customer engagement and drive growth. By implementing telecommunications direct mail, companies can effectively reach their customer base with personalized offers, service updates, and promotional materials.
What is telecommunications direct mail?
Telecommunications direct mail refers to the practice of sending printed promotional materials directly to consumers or businesses to inform them about various offers, services, and updates within the telecommunications sector.
What are some examples telecom direct mail?
Some examples of telecom direct mail include postcards featuring limited-time offers on subscription plans, brochures that detail new services or features, and personalized letters that remind customers about upcoming promotions or upgrades.
How do telecom companies use direct mail for marketing and operational use cases?
Telecom companies employ direct mail for various marketing and operational use cases to enhance customer relationships and boost engagement.