# Make a clear connection between direct mail and higher ROI 92% of marketers in telecom agree that direct mail has the highest ROI of any channel. Stand out from the digital marketing noise — and your competition — with direct mail that’s hyper-targeted, scalable, and secure. ## What good looks like ### We’ve helped dozens of telecom companies send direct mail with massive impact. Here’s what we’ve seen work. #### Promotions ### Engage with fridge-worthy special offers According to our 2024 State of Direct Mail Consumer Insights survey, 78% of consumers are likely to open or read a direct mail piece with an offer or promotion. **Winning Formats** [Postcards](/content/template-gallery?template=postcard/index.html) [Self-Mailers](/content/template-gallery?template=self-mailer/index.html) [Booklets](/content/template-gallery?template=booklet/index.html) #### Billing + Cancellation ### Increase on-time payments Simplify the payment process and improve your delinquent payer rates by sending and tracking compliant billing and cancelation notices. **Winning Formats** [Envelopes](/content/template-gallery?template=envelope/index.html) #### Retail activation ### Point to your point of sale Drive traffic to brick-and-mortar stores for openings and launches. Lob’s hyper-targeting helps you get hyper-local. **Winning Formats** [Self-Mailers](/content/template-gallery?template=self-mailer/index.html) [Letters](/content/template-gallery?template=letter/index.html) ## Connect with your best customers — and your next customers ### Extend your reach Acquire new customers that look like your best buyers. ### Fill in the blanks Retarget website visitors and email subscribers by matching them to valid addresses. ### Reduce churn Cut through digital noise to keep loyal and lapsed audiences engaged. ### Test and measure impact Demonstrate the value of every send with advanced analytics and A/B testing. ### Send mail faster while cutting costs Automate your direct mail operations and see up to 85% in cost savings. Lob integrates with your digital channels so you can use your customer data to trigger sends and get in mailboxes in days instead of weeks. **“We evaluated a lot of partners, but making sure the speed, agility, flexibility were there, plus, the ease of use of the platform…that’s where Lob stands out.”** – Director of marketing and acquisition strategy at a telecom giant [Read the ebook](/content/ebooks/direct-mails-great-digital-transformation-a-fireside-chat-with-verizon/index.html) ### The secret to shoppable mail Turn scans into sales by adding personalized Lob QR codes to every piece. [Discover QR codes](/content/product/measure-optimize/index.html) ### Get savvy about data usage with personalization Personalize your direct mail for each customer and prospect — no matter how big your audience gets. Lob’s advanced targeting and testing lets you tailor the timing, content, and even format of every send. [See how printing works](/content/product/print-send/index.html) #### Why do so many telecom companies already trust Lob? Because of numbers like these 25% Increase in order rates [Read the case study](/content/case-studies/thredup/index.html) 2.6X Higher conversions than email [Read the case study](/content/case-studies/marley-spoon/index.html) ### State of Direct Mail Consumer Insights 69% Of consumers share mail with friends [Read the report](/content/direct-mail-industry-trends/sodmci-2024/index.html) #### Telecom FAQs **How is direct mail used at telecommunications companies?** Telecommunications companies use direct mail strategies to enhance customer engagement and drive growth. By implementing telecommunications direct mail, companies can effectively reach their customer base with personalized offers, service updates, and promotional materials. **What is telecommunications direct mail?** Telecommunications direct mail refers to the practice of sending printed promotional materials directly to consumers or businesses to inform them about various offers, services, and updates within the telecommunications sector. **What are some examples telecom direct mail?** Some examples of telecom direct mail include postcards featuring limited-time offers on subscription plans, brochures that detail new services or features, and personalized letters that remind customers about upcoming promotions or upgrades. **How do telecom companies use direct mail for marketing and operational use cases?** Telecom companies employ direct mail for various marketing and operational use cases to enhance customer relationships and boost engagement.