Create tailor-made experiences — from inbox to mailbox and beyond
Braze activates your marketing data in real time, and Lob helps you connect with customers in real life. Learn how Lob can help you meet (and surpass) your marketing goals by integrating with Braze and extending your reach IRL.
See how Lob works in Braze!
Power up Braze with direct mail!
With Lob's API integration, adding direct mail to your omnichannel campaigns in Braze is a breeze. Seamlessly pull in Braze data to send personalized mail that complements your digital channels. Let’s dive into how it works!
Find Lob in Braze
Go to your messaging channels in Braze Canvas and select 'Webhooks.' Click the Lob icon and boom — you’ve added direct mail to your campaign!
Plug and play
Lob’s webhooks pull recipient info into your direct mail template. Use Braze liquid tags to personalize your creative, add metadata, and generate a unique QR code for 1-to-1 tracking.
Automate direct mail in your journey
Set up direct mail to be triggered automatically at key points in your customer’s journey — just like you do with email or SMS — and it will reach the mailbox in record time.
Track your mail
Once the mail is sent, Lob takes over, tracking it from 'Mailed' to 'Delivered'. You can even track QR code scans and returned mail!
Sync tracking with Braze
Lob tracking data flows into Braze via Data Transformations, making mail a digital channel in your Braze Canvas. Trigger follow-ups based on events like QR scans or brand engagement.💡 Use Braze's native Lob template for easy setup.
See your mail in action
Head over to your Lob dashboard for real-time mail analytics. You’ll get a complete view of your campaign’s success, including insights like QR code scans and Short URL visits.
Ready to start sending integrated mail?
Get started or book a custom demo to learn how Lob can help you integrate, personalize, and measure your mail at scale.
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