# Create tailor-made experiences — from inbox to mailbox and beyond Braze activates your marketing data in real time, and Lob helps you connect with customers in real life. Learn how Lob can help you meet (and surpass) your marketing goals by integrating with Braze and extending your reach IRL. # See how Lob works in Braze! ## Power up Braze with direct mail! With Lob's API integration, adding direct mail to your omnichannel campaigns in Braze is a breeze. Seamlessly pull in Braze data to send personalized mail that complements your digital channels. Let’s dive into how it works! ## Find Lob in Braze Go to your messaging channels in Braze Canvas and select 'Webhooks.' Click the Lob icon and boom — you’ve added direct mail to your campaign! ## Plug and play Lob’s webhooks pull recipient info into your direct mail template. Use Braze liquid tags to personalize your creative, add metadata, and generate a unique QR code for 1-to-1 tracking. ## Automate direct mail in your journey Set up direct mail to be triggered automatically at key points in your customer’s journey — just like you do with email or SMS — and it will reach the mailbox in record time. ## Track your mail Once the mail is sent, Lob takes over, tracking it from 'Mailed' to 'Delivered'. You can even track QR code scans and returned mail! ## Sync tracking with Braze Lob tracking data flows into Braze via Data Transformations, making mail a digital channel in your Braze Canvas. Trigger follow-ups based on events like QR scans or brand engagement.💡 Use Braze's native Lob template for easy setup. ## See your mail in action Head over to your Lob dashboard for real-time mail analytics. You’ll get a complete view of your campaign’s success, including insights like QR code scans and Short URL visits. ## Ready to start sending integrated mail? Get started or book a custom demo to learn how Lob can help you integrate, personalize, and measure your mail at scale. ## Get started for free Create account [Request a demo](/content/sales?utm_source=navattic&utm_medium=website&utm_campaign=2024-q4-braze-guide&utm_content=signup/index.html) ## Send lightning-fast campaigns that drive results with Lob Send targeted, lightning-fast campaigns at scale. Take our intuitive platform for a spin. ## What's your Company's Annual Mail Volume? New to Direct Mail <25K 25K-100K 100K-1M 1M-10M 10M+ ## This site is protected by reCAPTCHA. ## Explore Lob Enterprise free for 30 days — no payment method required at signup [Start Free Trial](https://dashboard.lob.com/register/free-trial)