# How does Lob work? ## Lob product tour Experience direct mail like never before, with unmatched personalization and scalability – all in one intuitive platform. ## Delivery & analytics dashboard Here’s where you can see a snapshot of your direct mail program. Or, access features like Mail Analytics, Address Verification, and Integrations from the sidebar. ## View your campaigns View automated and one-time campaigns, plus details like QR code scans and cost, in one place. For this tour, we’ll create a one-time campaign. ## Configure your campaign Start building your campaign by adding your campaign details here. ## Build your audience Create your audience by adding your CSV file by selecting "Upload file" ## Get creative (and personal) Upload a PDF file to bring your vision to life. Lob also makes it easy to personalize every piece with HTML templates. ## One last check Review campaign details and preview your creative. Then, click “Place order” at the bottom to send your campaign! ## Thanks for learning about Lob Ready to take the wheel? Get started for free in product or Book a custom demo to learn how Lob can help you integrate, personalize, and measure your mail at scale. ## Send lightning-fast campaigns that drive results with Lob Send targeted, lightning-fast campaigns at scale. Take our intuitive platform for a spin.