# identity.md

## Organization Overview
- **Company Name:** Lob
- **Mission:** Lob makes the world programmable with direct mail & address verification APIs, serving as the direct mail delivery engine to automate and personalize direct mail campaigns at scale through a nationwide print delivery network.
- **Company Structure and Legal Entity:** Details forthcoming.
- **Founded Date and Location:** Details forthcoming.
- **Size and Scale:** Details forthcoming.

## Leadership & Team
- **Key Leadership Profiles and Roles:** Details forthcoming.
- **Team Structure and Departments:** Details forthcoming.
- **Company Culture and Values:** Details forthcoming.
  - Learn more about Lob: [https://lob.com/about](https://lob.com/about)

## Operations & Structure
- **Business Model and Operational Approach:** Lob operates as a direct mail automation platform, offering a nationwide print delivery network for personalized and compliant direct mail at scale. Their operational approach leverages APIs for services including Direct Mail Automation, Print Delivery Network, Postal IQ, and Address Verification. Key products include Create + Personalize for building campaigns, Postal IQ for optimizing USPS routing, Production Tracking for delivery speed and results, and Address Verification for validating mailing addresses.
- **Location(s) and Geographic Presence:** Primarily serves the United States.
- **Key Partnerships and Affiliations:** Details forthcoming.